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Join The Purpose-Driven Movement

The one place to start if you're building a clinic that lasts. Includes links to core content, videos, the People community, and how to work directly with Shane.
Shane against a brick wall inviting you to join his community

Your starting point for founder-led strategy, margin protection, and purpose-driven practice design.

Shane Gunaratnam in a Blue Country Road Jumper, City Background, Looking Confident
Shane Gunaratnam
Founder, Physio Business Coach
Culture of One
Purpose-Driven Practices

Start Here – Culture of One

Welcome. This is the page I use to share my most important resources, strategies, and tools for high-agency clinic founders.

If you're running a physiotherapy or health business and you're tired of being underpaid, overwhelmed, and unsupported β€” this is where you begin.


πŸ“… Free Webinar This Thursday

AI & The Future of Physiotherapy
Thurs July 31 @ 12:30pm AEST
With Shane Guna & Barry Nguyen

πŸ‘‰ Register Now

πŸ”₯ Start With This

EOFY 2025: Why You Need to Raise Prices by 8–10%
The full breakdown on wage pressure, pricing power, and why most clinics are bleeding margin without realising it.

πŸ‘‰ Watch the full video here


πŸ” Explore the Key Ideas


πŸ” Join the People Community

My private community for clinic founders building purpose-driven, margin-resilient practices.
Strategy calls. Real conversations. Practical frameworks.

πŸ‘‰ Join People


πŸ’Ό Want Help With Your Business?

Book a 1:1 Discovery Call and let’s unpack what’s really holding your business back.

πŸ‘‰ Book a call


πŸ’₯ Just Want the Good Stuff?

Skip the blog and go straight to the good stuff β€” all masterclasses and webinars are housed here:

πŸ‘‰ Access all webinars + join People


πŸ’¬ Still Deciding?

Follow me on Instagram @shaneguna or subscribe to the Culture of One YouTube channel.

Or just keep reading. If you're here, you're already ahead of the game.

Create purpose driven practices.

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