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Join The Purpose-Driven Movement

The one place to start if you're building a clinic that lasts. Includes links to core content, videos, the People community, and how to work directly with Shane.
Shane Gunaratnam in a Blue Country Road Jumper, City Background, Looking Confident
Shane Gunaratnam
Founder, Physio Business Coach
Culture of One
Purpose-Driven Practices

Your starting point for founder-led strategy, margin protection, and purpose-driven practice design.

Start Here – Culture of One

Welcome. This is the page I use to share my most important resources, strategies, and tools for high-agency clinic founders.

If you're running a physiotherapy or health business and you're tired of being underpaid, overwhelmed, and unsupported — this is where you begin.


📅 Free Webinar This Thursday

AI & The Future of Physiotherapy
Thurs July 31 @ 12:30pm AEST
With Shane Guna & Barry Nguyen

👉 Register Now

🔥 Start With This

EOFY 2025: Why You Need to Raise Prices by 8–10%
The full breakdown on wage pressure, pricing power, and why most clinics are bleeding margin without realising it.

👉 Watch the full video here


🔁 Explore the Key Ideas


🔐 Join the People Community

My private community for clinic founders building purpose-driven, margin-resilient practices.
Strategy calls. Real conversations. Practical frameworks.

👉 Join People


💼 Want Help With Your Business?

Book a 1:1 Discovery Call and let’s unpack what’s really holding your business back.

👉 Book a call


💥 Just Want the Good Stuff?

Skip the blog and go straight to the good stuff — all masterclasses and webinars are housed here:

👉 Access all webinars + join People


💬 Still Deciding?

Follow me on Instagram @shaneguna or subscribe to the Culture of One YouTube channel.

Or just keep reading. If you're here, you're already ahead of the game.

Create purpose driven practices.

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